To find a Photographer OR NOT?
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The questions and answers published in the "British Landlords Survey of 2014", are quite an eye opener and give in to what it is that landlords and tenants truly look for and what.

"The Property Academy" asked Landlords:

Did your letting agent offer? and are you using any of the additional services?

Agreed to use Offered but not using Didn't offer Arranged myself
Rent guarantee 32% 27% 34% 7%
Insurance 12% 28% 23% 37%
EPC's 47% 16% 16% 21%
Professional Photography 60% 8% 30% 3%
Floor plans 52% 7% 38% 4%
Video marketing/Audio tour 11% 11% 76% 2%
Inventories 76% 9% 6% 9%
Furnishings (hire) 2% 9% 77% 12%
Furnishings(purchase) 5% 9% 70% 16%
Financial Services 4% 21% 60% 15%
Renovation/maintenance 37% 16% 28% 19%

IMPORTANT CONCLUSION

  • Study the table above to ensure you can include what landlords commonly agree to use such as Floor Plans and Professional Photography.
  • Don't worry about offering what landlords rarely take up such as insurance and financial services.

Tenants were asked:

When searching for a rental property, what did you expect the details to include?

  • 90% Professional Photographs
  • 85% Floor Plans
  • 69% Directions
  • 65% Energy Performance Certificate
  • 12% Audio / Video Tour